FORT LAUDERDALE (CBSMiami) – Move over Loan Depot Park and FTX Arena. There’s another stadium name change in town.
Welcome to DRV PNK stadium. The home of inter Miami CF.READ MORE: Stimulus Check Update: Will You Get A Fourth Relief Payment?
Inter Miami CF part-owner Jorge Mas said, “For us at Inter Miami, we’re honored and privileged to enter into this partnership because we’re going to continue to make a difference in our community with your lead and what your leadership, Mark and AutoNation has done in this wonderful campaign.”
AutoNation has raised over 26 million dollars in the fight against and with this partnership their ‘Drive Pink’ campaign will get more national and international exposure.
“We’re going to do a lot of events here for cancer and we’re going to have Drive Pink Day across America and we’re going to have niter Miami and us and we’re going to stuff those bags for those cancer patients and we’re going to do that,” said Marc Cannon, AutoNation’s Executive Vice President and Chief Marketing Officer.
“I’m going to up the ante. For every shut-out Inter Miami gets. For every time that other team has a big goose egg, we’re going to match 100,000 dollars for this fund for research.”
The partnership includes exclusive television and digital exposure as well as the naming right for the first team’s training kit.
A game day jersey sponsorship is still in the works.READ MORE: Mega Millions Jackpot Increases To $430 Million For Friday Night's Draw On CBS4
“We have a global platform now to talk about Drive Pink and breast cancer awareness and that’s what we want to be known for. It was a perfect fit,” Mas said.
It’s a fit that will last for the next three years.
That’s the length of the agreement on the naming rights deal.
Mas says the club will be playing in Fort Lauderdale for at least the next three years while Miami Freedom Park negotiations continue. Mas says a lease agreement is nearing the finish line.
“There’s been no major obstacle or hiccup, but I am highly confident it’ll be very soon,” said Mas.
Inter Miami opens their season on April 18th against the LA Galaxy and Mas says that match is a sell-out at 8,000 fans.MORE NEWS: Parkland Shooting Survivors David Hogg, Sam Fuentes Reflect After Filming New Doc: 'We Live In A Society Where We Really Don't Value Human Life'
He says they aim to allow 16,000 in the building by May 29th during their fourth home game of the season.