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MIAMI (CBSMiami) — You read it correctly.

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Furniture company Ikea now has an ad out that encourages women to put pee on it in order to get a discount.

But this does not include all women, according to Adweek.

A strip at the bottom of the ad will be able to tell if you’re pregnant using technology similar to pregnancy tests.

If you are pregnant, then you’ll get a special discounted price on cribs at the store.

It sounds gross but interesting when you consider the technology the ad needs to make it work down to a careful selection of the materials used.

According to the company who put together the strip used in the ad  – Mercene Labs – the technical advancements they made while trying to put together the strip for the ad has the potential to improve medical diagnostics.

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But this ad is not everywhere. It’s running in one of Sweden’s most influential women’s magazines called Amelia.