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MIAMI (CBSMiami) — CoverGirl’s slogan is getting a makeover.

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The make up company is changing its long-time slogan of ‘easy, breezy, beautiful.’

Its new tagline is, “I am what I make up.’

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The change after almost 20 year is meant to help consumer become more expressive.

Some of the newest CoverGirls include Katy Perry, Issa Rae, Maye Musk and Ayesha Curry.