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MIAMI (CBSMiami) — Goodwill is encouraging the broken-hearted and those ready to move on to donate their unwanted items from a previous relationship.

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In a tongue-in-cheek ad campaign, the non-profit organization asked people to turn around their hate and donate their ex’s stuff as a way to let go of painful memories.

“Break-ups are never easy — it is important to get rid of the items that keep exes stuck in the past, releasing the emotional and actual baggage that keeps them from moving on to new and better days,” the company said in a press release.

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The promotion is aptly called “Donate Your Ex’s Stuff” and runs from Feb. 15 to Feb. 29.

“When someone donates clothes, jewelry, DVDs and/or sporting goods to Goodwill, they aren’t just cleansing the hurt of a failed relationship — these unwanted items will be sold in Goodwill’s retail stores and support our programs to help those with barriers to employment to receive training and mentorship, and find jobs,” said Goodwill Manasota Foundation vice president Veronica Brandon Miller.

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All items donated are sold at Goodwill stores across the country.