MIAMI (CBSMiami) – This year’s Capital One Orange Bowl is giving fans more to be excited about than usual.
Capital One announced that it will host the Capital One Beach Bash on South Beach, the first time that a concert has been held in connection to the Orange Bowl game.
The free concert will lead up to the 2015 College Football Playoff Semifinal taking place at the Capital One Orange Bowl at Sun Life Stadium.
The concert will be held on December 30th while the game itself will take place the following day on New Year’s Eve.
Headlining the concert’s all-star lineup will be Grammy Award winning rock band Imagine Dragons and four-time Grammy winning duo Macklemore and Ryan Lewis.
The Capital One Beach Bash will be held on South Beach in Miami, at Ocean Drive and 10th Street, and will be free of charge to the general public.
“We are thrilled to bring this free South Beach concert experience, with some of today’s most popular artists, to college football fans in Miami and beyond,” said Marc Mentry, Chief Brand Officer, Capital One. “Imagine Dragons and Macklemore & Ryan Lewis are some of today’s most popular music acts, and we have no doubt the Beach Bash will make this year’s Capital One Orange Bowl festivities even more exciting.”
In addition to the concert, a variety of activities will be held throughout the day at the same location, including celebrations for the participating Orange Bowl teams, Oklahoma and Clemson, beach games, special appearances, exclusive event merchandise, a beer garden and more.
The evening will be closed out by a fireworks show at 10:30 p.m.
The concert will be streamed live nationally on WatchESPN.
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