NEW YORK (CBSMiami/AP) —Amazon plans to ban the sale of rival video streaming devices like those from Apple and Google on its site.READ MORE: NBA fines Miami Heat $25,000 for violating 'bench decorum'
This comes as the company aims to focus more on its own Prime Instant Video streaming service.
Prime Video has become an important part of Amazon’s $99 annual Prime loyalty membership program. The video-streaming devices sold on the site should be able to work with Prime Video, the company said Thursday.
“It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion,” the Amazon said.READ MORE: Man faces several charges including pointing laser at BSO aviation unit
Along with Amazon’s Fire TV, the site will still sell other companies’ video-streaming devices that are compatible with Prime Video, including Roku, Xbox and PlayStation. But Apple TV and Google’s Chromecast will be not be sold.
Google Inc. and Apple Inc. did not immediately respond to requests for comment
Seattle-based Amazon has been rapidly expanding its Prime Video Service, including recently inked deals to stream NBCUniversal’s critically acclaimed drama “Mr. Robot” and a multiyear licensing agreement with CBS.
Amazon.com Inc. shares closed up $8.83, or 1.7 percent, to $520.72 Thursday.MORE NEWS: Miami ex-Proud Boys leader Henry 'Enrique' Tarrio to stay jailed until Capitol riot trial
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