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SAN FRANCISCO (CBSMiami/AP) —  After much speculation tech giant Apple has unveiled its largest iPad, its new iPhone and a slew of other new products and features.

The trend-setting company unveiled its newest twists on technology Wednesday in San Francisco before the usual packed house that turned out for a glimpse at a product line that Apple is counting on to retain its faithful disciples and win new converts.

As expected, Apple’s next iPhone is making relatively minor improvements to the model last year that generated more excitement because it boasted a larger screen. The iPhone 6S hews to Apple’s recent strategy of releasing major redesigns of its top-selling device every other year.

The iPhone 6S will go on sale on Sept. 25th in the U.S., China, the U.K. and nine other countries at prices starting at $200 with a commitment to a two-year wireless contract. Pre-orders begin starting Saturday.

Perhaps just as importantly to the millions of consumers who still own older iPhone models with smaller screens, the price for last year’s iPhone 6 model is dropping to $99 with a two-year contract. Some analysts believe that price reduction will unleash a wave of sales to consumers who stayed on the sidelines because they didn’t want to spend so much for the bigger screen.

A new tablet coming out in November may also give more people a reason to buy an iPad. Called the iPad Pro, it features a nearly 13-inch, diagonal screen and is designed to appeal to corporate customers and government agencies.

Since releasing its original iPad, Apple Inc. has confined the screen size to 10 inches and focused on selling the tablet to consumers. But iPad sales have been falling since 2013 amid competition from lower-priced tablets and consumers’ reluctance to upgrade from earlier models.

SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)

SAN FRANCISCO, CA – SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)

Prices for the iPad Pro will range from $799 to more than $1,000. A stylus for the tablet will cost $100 and a detachable keyboard will sell for an additional $170.

The redesigned Apple TV box relies on a system that revolves around apps and voice controls. Its price will start at $150, more expensive than competing devices from competitors such as Roku, Amazon’s Fire TV and Google’s Chromecast that already have been offering some of the same features that will now be available in the new Apple TV box.

Investors seemed unimpressed with Apple’s line-up. The company’s stock dipped $1.20 to $111.10 in Wednesday’s late afternoon trading them, leaving the shares 17 percent below their peak reached earlier this year.

(TM and © Copyright 2015 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2015 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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