MIAMI (CBSMiami) – Apple saw record sales for their new iPhone 6s and 6 Pluses in September, but witnessed declines in their iPad shipments.
The tech giant hopes to boost sales by adding a gold color option for their next batch of tablets, according to Bloomberg.com.READ MORE: Nationals Squeeze Past Marlins In 10 Innings, Win 5-4
The new 9.7-inch iPads will reportedly launch in October with gold as an available color option for the rear metal cover. This will be in addition to the silver and gray available for the lighter iPad air, unnamed Bloomberg sources said. The color palette will now lineup with the iPhone 5s, which come in silver, gold and black.
Ipad sales have declined over the past two quarters, but the product still brought in $32 billion last year.
A new iPad has not been released since last October, but the shiny new color might not be convincing enough to bolster sales.READ MORE: Miami PD Needs Help Finding 84-Year-Old Joseph Downs
More customers have been shifting to larger phones, like Apple’s new 6 Plus, which has a 5.5-inch screen. RBC Capital Markets analyst Amit Daryanani noted half of customers opted for the new iPhone 6 Plus in a poll conducted shortly after the release.
Daryanani said the right move for Apple would be to introduce a larger iPad, because it would appeal to a new crowd. However, sources with knowledge of the situation said this won’t happen until next year.
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