MIAMI (CBSMiami) — 7-Eleven is celebrating its 87th birthday Friday by giving away free Slurpees on what’s being called “7-Eleven Day.”

It is July 11, or 7/11, after all.

The event, known as “Free Slurpee Day,” began in 2002, but the sugary, icy, slush drink has been around for decades.

Between 11 a.m. and 7 p.m. at participating stores, visitors can receive a free small Slurpee drink available in the usual rainbow of flavors: blue, purple, green, yellow, orange and red.  This is the 12th year the convenience retailer has offered free Slurpee drinks on its birthday.

So did you know a Slurpee was originally called an “Icee”?

It was renamed in 1967 because of the noise it makes when you drink it.

The 7-Eleven chain isn’t stopping at free Slurpees.

Participating 7-Eleven stores also are offering ¼-pound Big Bite® hot dogs this Friday for $1 as part of the birthday celebration. In addition, each day through Saturday, July 19, a coupon for a different, free item will be featured on 7-Eleven’s smartphone app.

The daily birthday offers are:

  • Saturday, July 12: Big Gulp® soft drink
  • Sunday, July 13: M&M’s Birthday Cake Flavor candies
  • Monday, July 14: Grandma’s Cookies
  • Tuesday, July 15: Hostess Twinkies
  • Wednesday, July 16: Snickers or Twix brand ice cream bar
  • Thursday, July 17: Quaker Chewy Yogurt snack bar
  • Friday, July 18: Pillsbury cookie
  • Saturday, July 19: Small Slurpee drink


To receive each day’s free offer, 7-Eleven says a customer must first download and register on the 7-Eleven app. A customer opens the 7-Eleven app at the store and shows the member barcode to the sales associate at checkout. The bar code appears below the coupons. Once the associate scans the barcode at the register, the customer will receive the item as they check out.

Quantities are limited, and the free items are available at participating stores while supplies last.

The offer is limited to one free item per person, per day.

Reminder: The 7-Eleven app is not required to receive a free Slurpee drink on 7-Eleven Day (Friday, July 11).

For more information, click here.


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