CBS Hoping For "Super" Super Bowl Ratings
NEW YORK (AP) — For football fans, the Super Bowl is 'the' biggest game of the year.
For CBS, ratings glory hangs in the balance for its broadcast of the big game.
Three years running, the NFL's championship game has set a viewership record, topped last year by NBC's broadcast to an average audience of 111.3 million people.
But ratings are a mere point of pride for CBS heading into kickoff. The ads have already been sold (some at more than $4 million a pop), so the network can now only hope to put forth its best broadcast and deflect as much of the Super Bowl glow to its other programs and its cable sports network.
After an afternoon of pregame programming, Jim Nantz and Phil Simms will call the game while more than 60 cameras cover the action — with at least one keeping an eye on the Harbaugh parents.
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