MIAMI (CBS4) – A South Florida man is setting out to promote the use of medical marijuana.

Billboards are popping up along Sample Road in Broward County that are targeting senior citizens.

The more ornate billboard says, ‘Legalize Medical Marijuana.  I’m a patient not a criminal’ and another depicts an elderly person in a wheelchair.

Down the road, another billboard reads ‘Reschedule Medical Marijuana, one of the safest therapeutically active substances known to man.” CBS4’s Cynthia Demos spoke with folks who drove by the billboard.

“For my family I don’t like it,” said Roseanne Alves.

“Marijuana is a gateway drug,” said Zed Castro.

The billboards are the work of 69-year-old Robert Platshorn.

Platshorm said he spent 30 years in prison for smuggling marijuana, a substance he says can help people and shouldn’t be illegal.  He doesn’t want others sent to prison for what he calls, ‘not committing a crime’, so he is trying to make it legal.

“The billboard is a way to bring attention to the cause,” Platshorn said.  In the four years he’s been out of prison he started his cause, “The Silver Tour” to promote the legalization of marijuana for seniors.

“They have the time, the inclination and the need,” he said.

Irvin Rosenfels, 59, is one of Platshorn’s biggest supporters.

“It’s different this time because the population has gotten older,” said Rosenfeld, who is a stockbroker in Fort Lauderdale and one of the four people in the United States with a medical okay from the federal government to smoke marijuana.

“I am living proof it works,” said Rosenfeld.

For 29 years, the government has paid for his marijuana, the 10 to 12 joints he smokes a day.  Rosenfeld said he needs it to help control his bone tumors and it’s saved his life.

“It can help millions of people,” Rosenfeld added.

Tens of thousands of people will see the billboards every day for a month, and that is just the beginning of this campaign.

The two billboards together cost $5000 but Platshorn also does speaking engagements and before he went to prison he was a pitch man on TV for things like knives and other items. He plans to mix his talent with his passion and put together a 30 minute infomercial to air on cable TV.

“It’s the best way to get our message out and really educate the senior population on how they can live a more comfortable life and stop relying on pills,” said Platshorn.

Comments (10)
  1. Dave K, Phoenix, AZ says:

    Many still think that cannabis could not possibly impact as many medical conditions as people report. What is being discovered about our body’s own canabanoid system is that the cannabanoids in the cannabis plant do indeed interact with many different systems in our bodies and help to restore normal states of functioning. Our own government is blind to the 20,000 or so studies in the last 50 years or they are unable to read well enough to understand the benefits of this incredible plant. By ignoring the research that primarily takes place outside of our country and then by making it next to impossible to do research in this country they try to tell us that Marinol (a synthetic extract of the plant) is better for us than is this dangerous plant. Trials are underway in many countries for an actual extract of the plant called Savitex. I can’t wait to her what they will tell us when Savitex is approved for use. Whatever they come up with it had better be good to justify thousands of dollars to use a concentrate from a plant that is not much more difficult to grow than tomatoes. You didn’t honestly think that your government cared as much about your health as it does about the health of the pharmaceutical corporations did you? Our own government shut down the initial research done that first reported the tumor killing properties of cannabis in 1974. Isn’t it about time to end this prohibition which began and proceeded in racism and good old American greed and to allow our people to use this natural and safe means to heal?

  2. jennifer says:

    m sister died from bone cancer, and she hurt so bad. I would have to go to the bad parts of town, where a nice girl has no business being, the whole time, afraid of being robbed raped or murdered for my little bag money for my sister. I would do it again. I resent officials making choices like this when the facts are there that it is good. just not good for pharmaceutical companies trying to kill is off with their pills.

  3. jennifer says:

    officials take payoffs to keep pot illegal, so thier buddies can make the dough with pills that do more harm than good. Has anyone seen the commercials for the pills and ALL of the effects….they can kill you. And politicians keep pot illegal. vote these people out of office who continue to take up for the pharm companies…..and their donations

  4. erik says:

    Marijuana is illegal? Then why is it everywhere?

  5. erik says:

    Ok, so cigarettes is the gateway to alcohol which is the gateway to pot which is the gateway to cocaine which is the gateway to heroin which is the gateway to running for a government position so you can have health care benefits good enough to get the best legal prescription drugs that will kill you faster than the gateways? There are no gateways people. Just curious people.

  6. Orville Boutilier says:

    A new tactic and a shift from the California shout down and legal wrangling tactics that landed the project in the trash (where it belongs). If pot was the miracle drug everyone says it is, then it would have been brought under control decades ago. I think that the government quite rightly wants to keep the majority of the American population out of the bong fog, and turn the country back into a productive nation. That won’t happen when half the nation is stoned all day. Jeez, 29 joints per day? How can that be possible?

    1. cdubaya says:

      Read much?

      For 29 years, the government has paid for his marijuana, the 10 to 12 joints he smokes a day.

    2. scott says:

      The benefits it has are a matter of scientific investigation. They are numerous and too many to be listed here. You obviously have access to the internet. Do yourself a favor and research the topic a bit more thoroughly.

    3. David from San Diego says:

      I don’t know if marijuana has medicinal value, but you are VERY wrong to assume that, “… [i]f pot was the miracle drug everyone says it is, then it would have been brought under control decades ago …” Prohibition empowers the government, and inhibits competition against “Big Pharma”. The government likes power, and it likes using it to make big corporations richer.

  7. scott says:

    If you think marijuana is dangerous you are an idiot. That is all.

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