FIU Signs Firm To Handle Marketing

Follow CBSMIAMI.COM: Facebook | Twitter

MIAMI (CBSMiami/AP) - In an effort to pump up revenue and visibility, Florida International University has signed a multimedia rights contract with Van Wagner Sports and Entertainment.

The seven-year contract was announced Monday, with cash guarantees of about $4 million for FIU and a total value estimated at $9.2 million.

Van Wagner will manage FIU's local broadcast and digital media and venue signage. It also will be involved in the marketing and promotion of home sports events.

Some of Van Wagner's clients include the U.S. Ski and Snowboard Association and the U.S. Figure Skating team, as well as some NBA, MLS and Major League Baseball teams.

FIU director of sports and entertainment Pete Garcia says the deal gets the school "to a different level financially and will get us much more exposure."

FIU is the nation's fourth-largest university with about 55,000 students.

(TM and © Copyright 2015 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2015 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)