Local Businesses Looking To Cash-In During World Cup
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MIAMI (CBSMiami) – It’s the start of the 2014 World Cup and many local businesses are pulling out all the stops to lure soccer enthusiasts to their spot to watch the games all month long.
“It’s like party every day, like a Super Bowl every day,” said George Farge, the owner of George’s South Miami.
George’s will be rolling out the soccer screens and a smoke machine.
“We got the big screen, we’re going to put the volume so loud we going to wear all kinds of costumes,” said Farge.
Georges will be offering free champagne on game days and upping the ante by taking bets—last year the loser had to kiss a donkey. This year, he’s thinking the loser may smooch a monkey.
Fritz and Franz Bierhaus in Coral Gables is decked out in soccer swag. In the spirit of the World Cup, the restaurant is serving up an around the world menu—the national dish for all teams playing.
“For instance, from Brazil we have cochina, from Croatia we have civachipchee,” said owner Harald Neuweg. “When your nation is playing, that dish will be on the menu.”
In an effort to lure in the soccer crowd, Fritz and Franz is putting up a billboard to promote the party.
“This is the biggest event, one month long, double, triple the biz we going to get,” said Neuweg.
At Tongue and Cheek in South Beach the FIFA fever is all about the specials; bottomless beverages for 20 bucks.
Also, if you wear your team’s jersey, a signature drink is on the house. For today’s opening game, Brazil versus Croatia, the drink is the Brazilian caphirinia.
We really want to embrace the games and the community and overall vibe and have a good time,” said Jamie DeRosa.