NEW YORK (CBSMiami/AP) — Amazon is going into groceries! The group will now provide a service to it’s Prime loyalty club members.
The online retailer will allow customers to fill up a 45-pound box with groceries and get it shipped for a flat rate of $5.99.
Amazon says the service, called Prime Pantry, will offer Prime users an expanded selection of items that they usually pick up in grocery stores, in addition to larger in-bulk groceries more commonly ordered online, at competitive prices. Some items now available are single boxes of Cheerios, a six-pack of Bounty paper towels and Coca-Cola fridge packs.
Amazon calls the offerings “low-priced, everyday essentials in everyday sizes.”
When Prime members shop through Prime Pantry, it shows how much space each item takes up in the grocery box, and how much room is left. Items are shipped within one to four business days.
The move comes as Amazon has been bulking up services for its Prime membership program, since it increased the annual membership price to $99 from $79 in March to help offset rising shipping costs. In addition to free two-day shipping, the service includes free access to Amazon Instant Video, a streaming video service that will include some HBO programming beginning in May.
The move is an “important development in Amazon’s aggressive push into consumables,” said Berstein analyst Carlos Kirijner said. The Seattle company has also been testing Prime Fresh, a grocery delivery service, in several cities.
Shares of Amazon, which reports first quarter results after the market closes on Thursday, rose 3.3 percent, or $10.76, to $335.34. After hitting an all-time high Jan. 22, the stock has retreated about 20 percent.
TM and © Copyright 2014 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2014 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.