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Emphasis On Getting Young Adults Insured Is Growing In Florida

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February 15, 2014: U.S. Secretary of Health and Human Services Kathleen Sebelius spoke at an enrollment event in North Miami. (Source: CBS4)

February 15, 2014: U.S. Secretary of Health and Human Services Kathleen Sebelius spoke at an enrollment event in North Miami. (Source: CBS4)

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Healthwatch

MIAMI (CBSMiami/AP) — A major push to educate uninsured young adults about their health insurance options under the Affordable Care Act is underway in Florida.

Dozens of organizations in the state and around the country were participating in National Youth Enrollment Day on Saturday. Events were held in Orlando, Tampa and Jacksonville to target so-called “young invincibles.” U.S. Secretary of Health and Human Services Kathleen Sebelius spoke at an enrollment event in North Miami.

Insurers are counting on “young invincibles” to offset the costs of covering older, sicker enrollees. The Obama administration has been courting young adults through social media campaigns and celebrity endorsements.

According to Census data in 2012, 18 million 19-to-34-year-olds lacked insurance — or 27 percent of all people in that age group.

Enrollment ends March 31.

(TM and © Copyright 2014 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2013 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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