TALLAHASSEE (CBSMiami) — New state laws restricting face-to-face registration drives are causing organizations to get creative.

The organizations are turning to sophisticated data-mining to target specific groups such as young people, ethnic minorities and conservative Christians.

They also are using direct mail, the Internet and other new strategies partly in response to the new state laws.

That’s one reason why the National Association for the Advancement of Colored People and National Council of La Raza are partnering with the Voter Participation Center, a pioneer in direct-mail registration drives.

The Washington, D.C.-based center is mailing nearly 4 million applications targeted to minorities, unmarried women and young people.

(TM and © Copyright 2012 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2012 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)


Leave a Reply

Please log in using one of these methods to post your comment:

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

More From CBS Miami

What Are People Talking About?
Weather Forecast 24/7Check for current temps and what to expect throughout the day

Watch & Listen LIVE