cbs4 My 33 Header Logo

Local

Miami Billboard Hopes To Attract Tourists To Haiti

View Comments
Haiti Billboard  (Source: CBS)

Haiti Billboard (Source: CBS)

Get Breaking News First

Receive News, Politics, and Entertainment Headlines Each Morning.
Sign Up
Pump Patrol
CBS LocalPump Patrol
Find Your Best Local Gas Prices

MIAMI (CBSMiami) – Haitian tourism officials hope the old adage “It pays to advertise” is true.

In an effort to attract tourists and investors to the country, they’ve put up a billboard along I-95 at 69th Street.

The sign, which shows a beautiful coastline and clear blue waters, has the message “Live the experience — Seize the opportunities.”

Political instability, chronic poverty and disasters such as the 2010 earthquake have long crippled tourism and development in Haiti. Haiti shares the island of Hispaniola with the Dominican Republic, which boasts many popular resorts.

Consul General Francois Guillaume said the billboard is the first in a series of media campaigns to boost Haiti’s image.

(TM and © Copyright 2012 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2012 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

View Comments
blog comments powered by Disqus
Follow

Get every new post delivered to your Inbox.

Join 1,470 other followers