Yoko Ono Campaign To Raise Hunger Awareness

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Yoko Ono introduces the new video game "The Beatles: Rock Band" at the Microsoft  XBox 360 press conference during E3 2009 gaming expo on June 1, 2009 in Los Angeles, California.   (Photo by Kevork Djansezian/Getty Images)

Yoko Ono introduces the new video game “The Beatles: Rock Band” at the Microsoft XBox 360 press conference during E3 2009 gaming expo on June 1, 2009 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)

NEW YORK (AP) — Yoko Ono is launching a global campaign to raise money and awareness to help fight childhood hunger and poverty.

The 78-year-old widow of John Lennon is asking that on Nov. 1, at 1 p.m. EDT, people “take a moment to imagine a nourished and abundant world, where `the world will live as one.”‘

Hard Rock International and WhyHunger are partners with Ono for the campaign called “Imagine There’s No Hunger.” Various Hard Rock locations will host events on that day aimed at raising awareness.

Sunday would have been Lennon’s 71st birthday, and Tuesday is the 40th anniversary of his song “Imagine,” which Ono co-produced.

A limited-edition bracelet will go on sale to support the campaign’s efforts and people can also text the word “Imagine” to 50555 to donate.

(© Copyright 2011 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

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