Oops! Macy’s Ad Crowns Heat As NBA Champs

MIAMI (CBSMiami.com) – It’s not quite to the scale of “Dewey Defeats Truman,” but Macy’s has quite a bit of egg on its face Monday after taking out a full page ad in the Miami Herald congratulating the Heat on their victory.

That’s right, the victory that actually went to the Dallas Mavericks.

The NBA, and every other league, prints up championship gear for both teams to have when either team clinches the championship. Typically, the loser’s gear will be sent to third world countries to help out needy people. That losing team’s gear is never made available for sale.

But Macy’s apparently wanted to be ready too, and prepared a full-page ad with gear celebrating the Heat winning an NBA Championship, apparently to be run if and when the Heat won.

Miami lost. The ad was published anyway, in Monday’s editions of the Miami Herald.

Heat fans were stunned to see the team they had watched go down to defeat Sunday feted as champions Monday.

Even if the Heat had won the game Sunday night, they would still have had to play Game 7 to win a championship, so the earliest the congratulatory ad could have run was Wednesday.

CBS4 contacted Macy’s for comment, but so far the company has not responded.

The Miami Herald is a CBS4 news partner

Update: The Miami Herald reported they were to blame for the error.

“A Macy’s advertisement featuring Miami Heat merchandise was mistakenly published June 13 on page 11D in some editions of the Miami Herald. We regret the error and apologize for any inconvenience,” the Herald wrote on its website.

In a press release the Herald said it “deeply regrets the error and we apologize for any inconvenience to our readers, and to Macy’s.

The retailer called the event, “an unfortunate error.”

Comments

One Comment

  1. Yerps says:

    yeah the News Paper should also be to blame cuz they need to pay attention to whet is getting printed

  2. Yoho says:

    CBS Local, so self-serving to run this article, with the blame handed to Macy’s. Why, because of your Herald partnership? Even without their admission, the newspaper is clearly at fault. Sycophants.

    1. Thom says:

      You start out the article stating that Macy’s took out a full page ad congratulating the Heat. Macy’s did not take out that specific ad and The Herald mistakenly published it. You should start out the ad saying that the Herald made a mistake, not Macy’s.

  3. primeontime says:

    Does Tim Kephart really get paid to be a reporter? Sloppy. What did you expect? “Oh we at The Herald didn’t want this ad published but Macy’s insisted, so there.” Is that how you saw the scenario when you sat down to write this lazy piece? Shameful.

  4. ClayRenoit says:

    DON”T WORRY IT’S A MISTAKE EVERYONE MAKE THEM EVEN YOU. FUNNY BUT THIS OOPS THING HAS PAID-OFF FOR MACY’S. SOMEONE DID THE MATH AND THIS PERSON IS SMART IN MY WORLD IT’S JUST GREAT BUSINESS.

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