MIAMI (CBSMiami) – Those coveted coupons from Bed Bath & Beyond could be turning into a collector’s item.

The retailer said it will be scaling back its well-known 15% and 20% off coupons after it said it has seen “overreliance” on the offer.

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An internal study of more than 400 million shopper baskets and 285,000, found that 40% of the promotions were ineffective and unnecessary.

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But coupon lovers need not worry.

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The company says it will not completely stop sending them.