Follow CBSMIAMI.COM: Facebook | Twitter
MIAMI (CBSMiami) – Super Bowl LIII is in the books so now the attention shifts to Miami and Hard Rock Stadium which will be home of Super Bowl LIV.
Monday morning the Atlanta Super Bowl Host Committee officially handed off the big game to the Miami Super Bowl Host Committee.
“It’s an honor for us to be hosting the 100th anniversary season, the last game of the 100th anniversary season of the NFL in Miami, and as the commissioner said this will make Miami the number one in terms of hosting the Super Bowl,” said Miami-Dade Mayor Carlos Gimenez in accepting the ceremonial gold football.
2020 will be Miami’s 11th time hosting the big game. Next year’s theme is “LIVE IT MIAMI” and the Miami Super Bowl Host Committee unveiled its official hype video featuring one of Miami’s most recognizable voices and prominent artists, Pitbull.
The yearlong campaign aims to highlight South Florida and all it has to offer by creating excitement and building a sense of pride within the community. The video seeks to capture Miami’s flavor and to introduce the world to everything new since the city last hosted the Super Bowl in 2010.
WATCH THE VIDEO HERE:
“We can promise that you are going to have a good time in Miami. I want to congratulate the city of Atlanta for a fantastic job, you set the bar really high and we hope to meet that in Miami. We promise you a very good time,” said Mayor Gimenez.
Unlike year’s past, the party will look very different. Plans are in place for almost all the major events, aside from the game itself, to be in Downtown Miami.
“We haven’t hosted a Super Bowl in about ten years. If you haven’t been to Miami in about ten years it’s a completely different city. It’s one of the most beautiful cities in the nation, it’s one of the most unique cities in the nation, we’re a truly international city, we have a very unique set of tastes, sounds, and culture,” said Gimenez.
“”We’re very excited to have this game in Miami, the 100th-anniversary game. Miami is really set up to host major events and there’s no greater event to host than the Super Bowl, and how it brings the community together and the great job the NFL does in really presenting an event unknown to any other place in the world. We accept that challenge and we look forward to it,” said Miami Dolphins owner Stephen Ross.
Super Bowl Committee Chairman Rodney Barreto said he’s expecting huge crowds to flood South Florida for the events.
“We will have 150,000 people here, but only 65,000 will go to the game,” Barreto said.
Yes, in Miami the party is much more important than the actual game. The plans include shutting down part of Biscayne Boulevard.
A Super Bowl Live village, which will be free to the public, will run between the Intercontinental Hotel and Museum Park. It will highlight what very few cities can in February: sunshine and shorts.
There is a plan have zip lines running up and down Biscayne Boulevard. Whether that will happen is still – up in the air.
Barreto expects upwards of 5,000 press to cover the hype, giving South Florida roughly $150 million in free advertising.
WATCH: Mayor Gimenez Speaks About Super Bowl LIV After Arriving Back In Miami
Monday afternoon, Mayor Giménez arrived from Atlanta at Miami International Airport.
That’s where he officially kicked off Super Bowl preps.
“Now, we are officially on the clock for super 54 for Miami-Dade County,” the mayor announced at the airport.
He carried the golden football given to him in Atlanta. It has the number 100 on it to celebrate the NFL’s upcoming 100th season.
“You may recognize the ball. There are only two of these balls in existence. They’re in a commercial that was on yesterday with some of the legends,” the mayor said.
The county expects 150,000 visitors leading to the Super Bowl, even though many won’t be attending the actual game.
The mayor said people are still willing to dig deep in their pockets to be in Miami.
He had an example from a couple in Atlanta.
“When motel 6 charges $1500 (laughs) it means the hotel rooms are going to be hard to come by,” Mayor Giménez said.
As for the halftime show, CBS4 News wanted to know what’s in store.
“We all have something to do with it. We have input. We want to make sure it has a flavor of what it’s about,” the mayor said.
To officially start the clock, “LIVE IT MIAMI” colors will light up South Florida from Palm Beach to Miami Gardens to South Beach and Downtown Miami.
The Miami Super Bowl Host Committee headquarters, the iconic 47-story Miami Tower in the heart of downtown, will shine bright with the campaign colors – an iconic Miami pink and a Florida-inspired ocean blue.
Hard Rock Stadium is also sporting the pink and blue colors of LIVE IT MIAMI.
While a majority of the Super Bowl LIV events will be based in Downtown Miami, there are a few events that will be held elsewhere.
The Taste of the NFL will be hosted at the Broward Convention Center and the NFL Experience will be at the Miami Beach Convention center.