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MIAMI (CBSMiami) — Apple is facing new pressure to help curb what’s being called children and teens’ addiction to its smartphones.  Two influential investors are asking the tech giant to make changes to its software, so parents can limit their children’s phone use.

When Mark Love noticed his children were spending too much time on their smartphones, he created the Be Present Box: a wooden box to restrict technology during certain hours.

“Like all kids, they are glued to their smartphones as much as possible,” he said. “For twenty minutes or an hour or whatever, they’re not in sight.”

Love has sold more then 1,200 boxes worldwide. But despite its popularity, he doesn’t think it’s an end-all solution.

“I really hope that a company like Apple or Google can find a way out or another path,” he said.

Love is not alone. In a letter sent to Apple, two of the company’s major investors — Jana Partners and the California State Teachers’ Retirement System (CalSTRS) — say, “[T]here is a clear need for Apple to offer parents more choice and tools to help them ensure that young consumers are using their products in an optimal manner.”

Wall Street Journal reporter David Benoit says the shareholders’ call to action is to protect Apple’s bottom line from backlash.

“The way that Jana would hope it works is, Apple does respond; Apple says, ‘We’re well aware that this could be an issue, we are going to tweak the phone, we’re going to make it the best phone you can buy your kids,'” Benoit said.

Jana and CalSTRS together control only about a $2-billion stake of Apple’s nearly $900-billion market value, according to the Wall Street Journal.

However, that’s not stopping them from also asking Apple to study the impact of excessive phone use on mental health.

More than half (58 percent) of parents surveyed say their child is “attached” to their phone or tablet.

Further studies show that screen time is associated with higher levels of obesity, shorter attention spans, and higher rates of depression.


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