Watch CBS News

Dunkin' May Drop 'Donuts' From Name

Follow CBSMIAMI.COM: Facebook | Twitter

NEW YORK (CBSMiami/AP) — When you think donuts what's the first name to pop into your mind?

If you're like most people, it's Dunkin' Donuts.

Well now, Dunkin' is thinking about dumping "Donuts" from its name.

A new location of the chain in Pasadena, California, will be simply called Dunkin', a move that parent company Dunkin' Brands Inc. calls a test.

The Canton, Massachusetts-based company said Thursday that a few other stores will get the one-name treatment too.

The chain wants people to think of its stores as a destination for coffee, although it will still sell doughnuts.

Dunkin' Donuts said it won't make a decision on whether it will change its name until late next year when it expects to start redesigning stores.

(© Copyright 2017 CBS Broadcasting Inc. All Rights Reserved. The Associated Press contributed to this report.)

View CBS News In
CBS News App Open
Chrome Safari Continue
Be the first to know
Get browser notifications for breaking news, live events, and exclusive reporting.