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MIAMI (CBSMiami) — McDonald’s is taking a new approach to hiring.

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The fast food chain wants to add 250,000 new employees in the U.S. over the summer and they’re doing it with the help of Snapchat.

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Starting Tuesday, McDonald’s will play ads on the Snapchat app and then users can swipe up to start the application process.

McDonald’s has dubbed it a “Snap-lication.”

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Applicants will still have to fill out a traditional application and come in for a face-to-face interview.