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MIAMI (CBSMiami) – Security experts are renewing warnings about password safety after the latest high-profile hacking victim.

NFL Commissioner Roger Goodell was the newest target and hackers once took over accounts belonging to Facebook CEO Mark Zuckerberg.

This raises the question: If a social media tycoon’s accounts can be hacked, just how vulnerable are yours?

Goodell tried to make light of the situation by tweeting a “proof of life” photo.

On Tuesday, hackers posted several messages on the NFL’s verified twitter account, claiming Goodell was dead.

“When you reach a certain status, people want to take you down. It’s almost a goal,” said CNET senior editor Brian Tong.

The hackers claimed they found the NFL’s twitter password in a social media employee’s email.

Other hackers were able to break into Zuckerberg’s Twitter and Pinterest pages because he apparently had used the same password for his LinkedIn account.

LinkedIn was breached in 2012 user data for more than 100 million members were exposed.

“Everyone that is watching has a password that is the same on another service,” said Tong. “It’s more of human nature that sets us up to potentially be vulnerable to this.”

In recent days, accounts belonging to Keith Richards, Kylie Jenner, Katy Perry and Drake have also been hacked.

Tong believes passwords will eventually be replaced by biometrics.

“Facial recognition technology, iris scanning as well as fingerprint detection,” he said.

Twitter told CBS to try and use a unique and strong password.

LinkedIn offers this advice, change your passwords often and try and use the advanced security features.

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