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MIAMI (CBSMiami) – The cars of tomorrow are being shown off at the North American International Auto Show in Detroit.

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It has the feel of a fashion show-but the models are measured in tons and the designs – think metallic chic.

Unveiled this week – the return of Lincoln’s famed Continental.

“We’re using the Lincoln Continental to really express what we call quiet luxury,” said Mark Fields the President, CEO Ford Motor Company.

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Volvo and Mercedes are pushing safety. The E-300 sedan can even do much of the driving for you.

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Concept cars like one from Buick are fan favorites. Part of the reason is more than 800,000 people go to the show.

Also on display this year are fundamental changes going on in the auto business.

“They’re seeing the writing on the wall, that as autonomy comes out, as ultimately people are sharing more and more cars, they’re going to be interacting and they may not even be purchasing cars. It’s going to be a whole different world for them,” said CNET Editor at Large Tim Stevens.

General Motors designed its new fully electric Chevy Bolt for that different world. It can travel more than 200 miles on a charge and costs under $30,000.

Getting a slice of the $5.3 billion transportation services pie, means smarter cars, collecting your personal data.

“We’re a technology company and more and more we’re becoming an information company,” said Fields. “This is not about tracking individual customers. This is about customers electing to share their data with us so that in the aggregate, we can discern patterns there.”

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They are patterns in a business where everything is changing .