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Revolution Of The Eye: Birth Of The CBS Eye

Modern art and graphic design inspired television production and promotions.  Revolution of the Eye features the progressive design campaign of the CBS Television Network as one of the most esteemed of any American corporation.

CBS art directors William Golden and Lou Dorfsman created an innovative shift in shaping the company's corporate identity, moving design away from self-expression to a public communication tool that stimulated interest in the network and its programming.

The CBS eye trademark, which was created in 1951, is one of the best-known and most highly regarded corporate trademarks. Known as the "Tiffany network," for its aesthetic discernment and high-quality programming, early on, CBS chose a corporate image that attempted to unite the best of contemporary design with the dynamism of the new broadcast medium.

You can see examples of this and other revolutionary corporate advertising and promotional campaigns in Revolution of the Eye: Modern Art and Birth of American Television at NSU Art Museum Fort Lauderdale through January 10, 2016.

Revolution of the Eye: Modern Art and the Birth of American Television is organized by the Jewish Museum, New York, and the Center of Art, Design, and Visual Culture, University of Maryland, Baltimore County (UMBC). The exhibition is made possible by the Andy Warhol Foundation for the Visual Arts, The Skirball Fund for American Jewish Life Exhibitions, the Stern Family Philanthropic Foundation, the National Endowment for the Arts, the National Endowment for the Humanities, and other generous donors.

The exhibition at NSU Art Museum Fort Lauderdale is presented by AutoNation.

Additional support provided by the Lynn and Louis Wolfson II Family Foundation.

Above content provided by NSU Art Museum.

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