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MIAMI (CBSMiami) – The co-owner of a South Florida jewelry store is shaken up after they were robbed in broad daylight.

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“These people came with guns. They tied them up and I can’t even consider my children getting hurt. It’s not worth it,” said Eileen the co-owner of Burt’s Jewelers.

The store, located at the busy Shops at Skylake off Miami Gardens Drive, was sealed off by yellow crime scene tape once police were called at 10:45 a.m.

“Three black males entered the establishment, looked around as if they were customers,” said Jennifer Capote with the Miami-Dade Police Department.

According to Miami-Dade Police, things took a turn when the men asked the co-owner’s grandson and two employees for the keys to the safe and the keys to some of the locked cases with jewelry inside.

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“They did pepper spray two of the victims inside as well obviously tying them up,” said Capote.

The co-owner of the store said the family-owned and operated business since1958 has had four generations work at the establishment.

“A lot of good memories and a lot of good customers and a lot of good people and a lot of friends from all over the country who come down here for the winter,” said Eileen.

The thieves made off with $50,000 worth of jewelry and $1,500 dollars in cash, according to Miami-Dade Police.

As for the crooks, Eileen has a message for them.

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“I just want to tell him that he should take my money and whatever you get from what you have and sell and put it into a business and bring his kids up in this business and then have them robbed,” she said.