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MIAMI (CBSMiami/AP) – In an effort to reign in the partying hordes who pack their beaches every Spring, Panama City Beach leaders have voted to ban beach drinking during the month of March.

The city council approved the ban during a special meeting to address spring break issues. The city and the county are considering additional measures to curtail spring break rowdiness.

The measures come after a season that included a house party that dissolved into gunfire, in which seven people were hurt, and a beach gathering that resulted in a videotaped sexual assault.

County officials looking to restore their community’s image are negotiating a contract for a new marketing strategy to boost public perception.

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