Contacts Craze: Lenses That Make You Look Younger

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MIAMI (CBSMiami) – There are all kinds of things out there that millions of people do every day to make themselves look younger. But here's one you may not have heard of yet: Contact lenses that take years off your look.

A doctor in Hollywood is one of the first in Florida to carry the lenses.

Carolyn Clarke has been trying a new set of contacts called Acuvue Define Lenses.

"I love the way they make my eyes look after," she told CBS4's Cynthia Demos.

The contact lenses give her eyes a new defining border.

CLICK HERE To Watch Cynthia Demos' Report 

They have been very popular in Europe and especially in Asia, but they are pretty new in the U.S.

Dr. Barry Kay with Hollywood Eyes explains what it's all about. It all revolves around the limbus, which is the line right around the colored part of your eye.

"What happens as we age is the color of eyes fade. Particularly at the limbus where the white of the eye meets the color of the eye," explained Kay.

So the new define lenses actually has that dark border that fades with age.

"It's like a woman wearing makeup. It's a subtle difference. You look awake, you look refreshed," said Clarke.

And the border is the only difference the contacts make.

"This is natural. The center is clear. We aren't change their eye color, we are enhancing what they have," said Kay.

Just how much will this enhancement cost? It's a dollar a lens, so a pair is two bucks.

Now, they are daily lenses – after one use, the user should toss them out. And the user should never sleep in them.

Dr. Kay said they really make sense for women in their 40's and older because that's when the limbal ring really starts to fade.

These lenses can be used with or without a prescription.