The Cavaliers clawed back last night with a dominate 106-91 victory against the Bulls in Game 2, evening the series at one game apiece before they head to Chicago.

But it appears the organization dug themselves another hole, running an in-arena promotional video showing a male Cavs fan tossing his girlfriend like a rag doll because he realized she was wearing a Bulls t-shirt.

A spoof of Dirty Dancing gone wrong.

It gets worse towards the end, showing the girlfriend holding an ice pack to her head but now wearing a Cavs shirt. At a time when domestic violence has been so prevalent in sports, it’s pretty unfathomable someone in the Cavs’ organization gave the OK to run such an insensitive video.

So how much backlash will they receive?

Update: The Cavaliers have issued an apology

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