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MIAMI (CBSMiami) – The National Association of Television Program Executives, also known as NATPE, is basically a one-stop shop for the buying and selling of TV shows .

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NATPE is back another year in Miami at the Fontainebleau.

Rod Perth, NATPE’s president and CEO, told CBS4’s Lisa Petrillo that times are changing.

“It’s the first time viewers are in control, networks are really now responding to how viewers want it, when they want it and where they want it. That’s the biggest change,” said Perth.

In the marketplace, booths fill the giant hall with all sorts of television content from Telenovelas, to shows made around the world.

“Today we’re trying to find new buyers for our content. We are just speaking to people about how they want to package it for their audiences around the world,” said Vince Commisso, President of 9 Story Media Group.

Elvis is most definitely in the building at NATPE and the King of Rock and Roll, well an impersonator, has an idea for a reality show.

“It’s a 13 episode one-hour show about the realities of celebrity impersonators.” said “Elvis.”

Outside is a bit fancier and more private as networks and programmers provide a pool-side setting where they talk TV.

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Conferences go on throughout the day.

America’s Funniest Home Video host Tom Bergeron sat with his team discussing the show’s success—even in this ever-changing TV atmosphere.

“They say TV is dying,” said Petrillo, “TV’s is not dying when it comes to you, sir?”

“Thank you. Thank you, my accountant and I are very appreciative,” joked Bergeron.

Jay Leno a big draw on Wednesday afternoon discussing the shaping of pop culture.

Ninety-three year groundbreaking TV producer Norman Lear was present promoting his new book and the business of TV in general.

“I’m just so happy to be here to see what’s going on today in TV and there is so much going on today,” said Lear.

So whether its big names in front of big crowds, or names you don’t know at all, NATPE is in town to help deals get done, in every platform imaginable.

NATPE goes on through Thursday.

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Click here to watch Lisa Petrillo’s report. 

Lisa Petrillo