(CBSMiami/AP) — Growing up in a house with one TV and two older brothers, basketball has been something that Michele Roberts has enjoyed since a very early age.
Over the years she has watched the league grow, through the good times and the bad.
While watching an NBA player being interviewed last year, she noticed the passion and apprehension that came about when the player discussed trying to improve his union that has been plagued with conflict and struggle.
The desire to make a difference was too great to ignore. She wanted to be involved.
That got her started toward becoming the first woman to lead a North American pro sports union.
Roberts was elected early Tuesday morning as executive director of the National Basketball Players Association, and the Washington trial lawyer is eager to provide the leadership it needs after a few difficult years.
“They were looking for, not a man, not a woman, they were looking for a personality,” Roberts said in a phone interview. “I think I’m that personality and I intend to be what I have been in my entire practice, singularly devoted to this union. And that’s what they were looking for.
“Someone, whether it be a boy or a girl, who understood that this was their union, and they intended to run it, and they were looking for someone who appreciated that and was not going to deviate from that.”
Roberts received 32 of 36 votes at a meeting of players in Las Vegas, defeating tech industry CEO Dean Garfield and Dallas Mavericks CEO Terdema Ussery in the final vote.
It capped a long and arduous process to replace Billy Hunter, who was ousted in February 2013. Roberts was one of the finalists initially offered to the rank-and-file during All-Star weekend in February, but the process was re-opened under another search committee at the urging of some players and agents.
More than 100 players reconvened in Las Vegas this week, and after some tense moments leading up to the vote, Roberts emerged as the winner.
“Obviously I would’ve preferred that it happen sooner rather than later, but I completely understood when there were questions raised about the process,” Roberts said. “Frankly, I would not have wanted them to ignore those questions and not affirmatively address those concerns. I wanted the job in February, but I wanted the job where there would be no questions about the fairness or the process, so I completely endorsed the executive committee to address these questions, and they did and now best I can tell they’re very pleased.”
The players considered more than 300 candidates during their 17-month search before picking Roberts, who has been called the finest trial lawyer in Washington by “Washingtonian Magazine.” She said her new job will feature straight, honest talk, just like she delivers to a jury, and strategizing, things that have made her such a successful lawyer.
The search to replace Hunter, who led the NBPA from 1996 until a review of the union was critical of his business practices, leaves players with less than two years to prepare for the next potential collective bargaining talks. Either the union or the league can opt out of the current agreement in 2017.
The union has struggled for years with in-fighting and a lack of organization, and the players took a significant cut in their guarantee of basketball-related income – 57 percent to about 50 percent, a drop of hundreds of millions annually in salary costs – in the contentious lockout in 2011. League revenues are on the rise, a new TV contract is set to be negotiated in 2016 and franchise valuations are skyrocketing.
“As far as I’m concerned, preparations for CBA negotiations started yesterday,” Roberts said. “It’s at the top of my list of things that I’ve been instructed to begin the process of preparing for, and sure it’s a lot to do, but I’ve never been shy about hard work and long hours, so we’ll get it done. We’ll be ready.”
NBA Commissioner Adam Silver congratulated Roberts in a statement, saying he looked forward to working with her “to ensure the continued health and growth of our game.”
“The partnership between our players and teams is the backbone of the league, and we are eager to continue working with the Players Association to build this relationship,” Silver said.
The fallout from the lockout and the Hunter ouster left the union reeling. But it also made Roberts want to get involved, which will bring the New York native back home.
“The more I thought about it,” she said, “the more I thought that would be a great opportunity to do something really important.”
(TM and © Copyright 2014 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2014 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)
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