TAMPA (CBSMiami/AP) – With almost year-round summertime temperatures in South Florida, and plenty of swimming pools, it may not come as a surprise that drowning is one of the leading causes of death for children under the age of four in the state.

The statistic has prompted Department of Children and Families’ campaign, which launches Wednesday in Tampa, encouraging water safety for the summer.

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DCF’s message is geared to mostly parents and caretakers: keep your eyes on your kids at all times when they have access to water.

The campaign will also focus on the importance of swimming lessons and providing resources so more children have access to lessons.

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Florida officials estimate more than two dozen child drowning deaths have been called into the Florida abuse hotline since January.

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