MIAMI (CBSMiami) – Started five years ago as a way to help connect major companies with the Hispanic consumer market, the annual Hispanicize Conference in Miami has expanded across genres to include a range of Latin trendsetters and newsmakers.

This week more than 1,000 bloggers, journalists, filmmakers and corporate PR execs be in town for the event.

READ MORE: Officials Worry Large Crowds Will Leave Mess Behind After Memorial Day Weekend

Founder Manny Ruiz calls the conference the Hispanic version of South By Southwest because it brings together filmmakers, musicians, journalists, corporate executives and tech entrepreneurs.

READ MORE: Death Of Child Pulled From Homestead Pond Under Investigation

This year, scheduled speakers and honorees include Cuban blogger Yoani Sanchez, NPR’s Latino USA host Maria Hinojosa and singer Carlos Vives. The event at the Intercontinental Hotel in downtown Miami kicked off Monday and runs through Friday.

MORE NEWS: Florida Law Enforcement Officials Reassure Parents On Potential School Shooter Threat

(TM and © Copyright 2014 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2014 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)