MIAMI BEACH (CBSMiami) – Crowds flocked to South Beach Wednesday to catch a glimpse of the Kardashians—reality TV royalty.

Kourtney, Kim, and Khloe Kardashian were on Miami Beach Wednesday for the opening of the new DASH location.

Hundreds of people showed up outside the store at 6th and Collins to catch a glimpse of the Kardashian sisters.

The Kardashians arrived through a side door, and were seen inside the retail location sampling finger food and sipping champagne.

Local media was kept outside as the crew associated with the family’s famous television show “Keeping up with the Kardashians” was inside the store with cameras.

The Kardashians stayed for about an hour, stepping out the front door to pose for fans and photographers before leaving out the back door in dark-tinted-window SUVs.