PEMBROKE PINES (CBSMiami) – Hundreds of South Florida fashionistas waited in long lines early Thursday morning for the grand opening of South Florida’s latest H&M store inside the Pembroke Lakes Mall in Pembroke Pines.
It’s the first H&M store in Broward County and the third in South Florida.
Nearly 400 anxious shoppers stood-by for hours and waited patiently for the store to open its doors at noon.
“Definitely worth being here really early,” said Natasha Perullus who showed up at 5:00 a.m.
Some shopaholics even skipped work and school to make sure they were first to get their hands on some swag.
“I actually have to email my teacher to say ‘oh something came up and I can’t come to school today,'” said Natalia Perullas who waited in line with her sister.
The 20,000 square foot store at the Pembroke Lakes mall sells stylish yet affordable clothing and accessories for men, women and children.
“It’s very trendy, modern, fast fashion,” said H&M fan Lorenzo Agustin.
Broward County residents say they are psyched to finally have a store closer to home.
South Florida’s only other H&M locations are in the Aventura Mall and on Lincoln Road on Miami Beach.
H&M was established in Sweden in 1947. Today there are 283 stores in the U.S. and approximately 2,900 H&M stores in 51 markets worldwide.