MIAMI (CBSMiami) – Not that Nike needed any additional revenue, but the company either had remarkable foresight or simply dumb luck when it comes to New York Knicks phenom Jeremy Lin.

According to USA Today, Nike signed the guard to a minor shoe deal during Lin’s rookie year of 2010. Essentially, the company was placing a small bet on Lin’s ability to play his way into the lineup of an NBA team.

Talk about striking gold.

Now, Nike and its entire advertising juggernaut has arguably the most sought after player in the country under contract. Nike is also planning on extending an endorsement deal with Lin to keep him from moving to a different shoe company, according to the USA Today report.

Nike has made strong inroads into China and Lin’s presence could be the final key for the shoe giant to completely overwhelm all of its competition in the Asian markets.