MIAMI (CBS4) — The Republican National Committee will begin airing TV and radio ads in Florida they hope will inspire Hispanic voters in advance of the 2012 election.

The ads in Florida will be unveiled Wednesday. They follow a series of spots the Republicans launched last week in key western states, as well as ads produced by Democrats also targeting Florida Hispanics.

The ad is a month-long “Change Direction” economic messaging campaign drawing attention to what the party calls “President Obama’s failure to lead on the economy and reduce spending.”

In a press release, the RNC said, “The ad paints a stark picture of what the American economy could look like after 8 years of President Obama’s destructive leadership. It is becoming painfully obvious that four more years of record unemployment and record debt will result in an unrecognizable and greatly diminished United States of America.”

The RNC’s fourth television ad can be viewed by clicking here.

The radio ad in Spanish can be heard by clicking here.

Florida is one of the nation’s biggest states still considered up for grabs in 2012, and Hispanics here are among its most coveted swing voters. In 2008, the majority voted for President Barack Obama. But South Florida’s most reliable Cuban-American voters tend to lean Republican, and Central Florida’s fast-growing Puerto Rican and South American communities tend to be more independent than the strongly Democratic-leaning Hispanic communities in much of the west.

(©2011 CBS Local Media, a division of CBS Radio Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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