The Big Apple

The Defrost your Swimsuit campaign made a stop in NYC Tuesday. (Source: Diane Bondareff/AP Images)

‘Defrost Your Swimsuit’ Ad Urges Londoners To Head To Sunny S. Fla.

It’s a campaign aimed to get Londoners to defrost their swimsuit, thaw out and visit the sunnier climes of Fort Lauderdale, all while pushing tourism to South Florida.


In addition to the four ice blocks with encased swimsuits, the January 25-26 festivities will feature Greater Fort Lauderdale street teams passing out Greater Fort Lauderdale branded ice scrapers and "Defrost your Swimsuit" cards. (Source: Greater Fort Lauderdale Convention & Visitors Bureau)

‘Defrost Your Swimsuit’ Campaign Urges Travelers To Head To Sunny S. Fla.

A year-long marketing campaign aimed at residents in chilly New York hopes to send them packing for sunny Fort Lauderdale.