‘Defrost Your Swimsuit’ Ad Urges Londoners To Head To Sunny S. Fla.It’s a campaign aimed to get Londoners to defrost their swimsuit, thaw out and visit the sunnier climes of Fort Lauderdale, all while pushing tourism to South Florida.
‘Defrost Your Swimsuit’ Campaign Urges Travelers To Head To Sunny S. Fla. A year-long marketing campaign aimed at residents in chilly New York hopes to send them packing for sunny Fort Lauderdale.

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