Cyclist Lance Armstrong has stepped down as chairman of his cancer-fighting charity on the same day that he became only the second athlete ever to be fired by Nike, according to ESPN.com.
So what’s he going to wear next? Reigning NBA Champion Miami Heat guard Dwayne Wade will no longer be sportin’ Jordan Brand sneakers.
How much would you pay for a pair of tennis shoes? American consumers have been willing to shell out up to $250, but how about $315? That’s the price tag attached to a new LeBron James shoe from Nike.
Michigan State athletic director Mark Hollis said Thursday that he expects 24 Nike-backed basketball teams to be in two tournaments in 2017 to celebrate Nike co-founder Phil Knight’s 80th birthday.
The Miami Dolphins debuted their new uniform Tuesday morning during a league-wide reveal of the new uniforms designed by Nike.
The release of new “galactic-themed” Nike sneakers caused a near riot in Orlando but all has remained calm in South Florida.
Not that Nike needed any additional revenue, but the company either had remarkable foresight or simply dumb luck when it comes to New York Knicks phenom Jeremy Lin.
With each victory in the NBA Playoffs, LeBron James moves closer to adding his first championship ring to his hand. But a championship for LeBron would also add close to $4 billion to his top sponsor, Nike.
Dwyane Wade has served as the face of the Air Jordan game-shoe for the past two seasons. Now, Nike has finally revealed his first signature shoe as a part of Nike’s Air Jordan brand.