LeBron Still No. 1 With NBA's Most-Popular Jersey LeBron James' jersey remains the most popular in the NBA.
LeBron James Jersey Sales Are Hot, Hot, HotLeBron James is atop the NBA's jersey-sales list once again. The Miami Heat star has the league's hottest-selling jersey, marking the third time the NBA's reigning MVP and Finals MVP has held that distinction. James was No. 4 in the most recent rankings, released in April.