Kim Kardashian was covered in flour during arrivals at the "True Reflection" Fragrance Launch at The London West Hollywood on March 22, 2012 in West Hollywood, California.  (Photo by Frazer Harrison/Getty Images)

Kim Kardashian Flour-Bombed At Perfume Launch

Kim Kardashian faced more than photographers’ flashbulbs when she walked the red carpet Thursday night to launch her new fragrance, True Reflection.