Welcome to NATPE, the National Academy of Television Programming Executives.
Many of us know Twitter for a place to get live up to the moment blurbs on what is happening around the world. Now, Twitter, a privately held company, has finally laid itself bare in documents that read more like a treatise than a tweet.
Terrence Ross had to settle his nerves at the start of the All-Star dunk contest. By the end, he was calming down a ball boy he needed as a prop for his winning slam.
Twitter is developing a handy new tool. Careful, though: the tool is a double-edged sword.