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Defrost Your Swimsuit

The Defrost your Swimsuit campaign made a stop in NYC Tuesday. (Source: Diane Bondareff/AP Images)

‘Defrost Your Swimsuit’ Ad Urges Londoners To Head To Sunny S. Fla.

It’s a campaign aimed to get Londoners to defrost their swimsuit, thaw out and visit the sunnier climes of Fort Lauderdale, all while pushing tourism to South Florida.

CBS4–01/25/2012

In addition to the four ice blocks with encased swimsuits, the January 25-26 festivities will feature Greater Fort Lauderdale street teams passing out Greater Fort Lauderdale branded ice scrapers and "Defrost your Swimsuit" cards. (Source: Greater Fort Lauderdale Convention & Visitors Bureau)

‘Defrost Your Swimsuit’ Campaign Urges Travelers To Head To Sunny S. Fla.

A year-long marketing campaign aimed at residents in chilly New York hopes to send them packing for sunny Fort Lauderdale.

CBS4–01/25/2011

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