At 11:11:11 on 11/11/11, People Will Ask, "What's In A Number?"It's just a number, or is it? Shortly before Noon Friday, the clock will read 11 hours, 11 minutes, and 11 seconds on November 11, 2011. In other words, 11:11:11 11/11/11. For many, that's a special, even mystical moment.