Luis Brande loves baseball, adores teaching, kayaking, fishing, eating and the outdoors. But now Brande, a 60-year-old father of four, husband, brother and son, can no longer do any of those things as ALS has robbed him of all his pleasures.
The ice bucket challenge’s phenomenal success is making other charitable organizations rethink how they connect with a younger generation of potential donors.
The ice bucket challenge sweeping the nation also continues to sweep through the CBS4 Newsroom.
The Ice Bucket Challenge is still hot, hot, hot as University of Miami President Donna Shalala took the plunge for a good cause.
Rick wasn’t that “into it” (so he said) and went right for the donation, but his children made sure he “paid up” by getting cold and wet. Then, he made sure his little ones got to feel the icy cold water too!
Raising awareness for ALS with the Ice Bucket Challenge has been a trend that’s captivated the country in recent weeks.
The ice bucket challenge has been issued for yet another CBS4 personality.
CBS4 News Anchor Eliott Rodriguez is getting in on the ice bucket challenge.
Every 90 minutes someone is diagnosed with A-L-S, and every 90 minutes, someone loses their battle to this debilitating disease. There is no cure for A-L-S, more commonly known as Lou Gehrig’s Disease, The A-L-S Association is the only nonprofit fighting Lou Gehrig’s Disease on every front. The annual walk to defeat ALS is coming back to South Florida on March first. We focus on how you can get involved in the walk and why you should get involved in this fight against ALS.
As part of ALS awareness month, we discuss the role of the ALS Association in calling attention to this devastating and degenerative disease for which there is no treatment or cure. We also meet a South Florida woman who has become a caregiver for her elderly father, who is living with ALS.