Defrost Your Swimsuit Campaign Brings New Yorkers To Ft. Lauderdale

Last year they brought the beach to Times Square; this year the Greater Fort Lauderdale Convention & Visitors Bureau (GLFCVB) is kicking off a year-long schedule of marketing initiatives by bringing ice. (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
DYSS6 Last year they brought the beach to Times Square; this year the Greater Fort Lauderdale Convention & Visitors Bureau (GLFCVB) is kicking off a year-long schedule of marketing initiatives by bringing ice. (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
(Source: Greater Fort Lauderdale Convention & Visitors Bureau)
DYSS2 (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
The campaign is located in the iconic heart of the city's entertainment district. Colorful swimsuits were frozen from four giant blocks of ice. (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
DYSS1 The campaign is located in the iconic heart of the city's entertainment district. Colorful swimsuits were frozen from four giant blocks of ice. (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
Given the frigid, turbulent weather in The Big Apple, the "Defrost your Swimsuit" winter marketing campaign is bound to send New Yorkers, who represent Greater Fort Lauderdale's number one source market, scurrying to fly south. (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
DYSS3 Given the frigid, turbulent weather in The Big Apple, the "Defrost your Swimsuit" winter marketing campaign is bound to send New Yorkers, who represent Greater Fort Lauderdale's number one source market, scurrying to fly south. (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
In addition to the four ice blocks with encased swimsuits, the January 25-26 festivities will feature Greater Fort Lauderdale street teams passing out Greater Fort Lauderdale branded ice scrapers and "Defrost your Swimsuit" cards. (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
DYSS4 In addition to the four ice blocks with encased swimsuits, the January 25-26 festivities will feature Greater Fort Lauderdale street teams passing out Greater Fort Lauderdale branded ice scrapers and "Defrost your Swimsuit" cards. (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
(Source: Greater Fort Lauderdale Convention & Visitors Bureau)
DYSS5 (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
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