Defrost Your Swimsuit Campaign Brings New Yorkers To Ft. Lauderdale

Last year they brought the beach to Times Square; this year the Greater Fort Lauderdale Convention & Visitors Bureau (GLFCVB) is kicking off a year-long schedule of marketing initiatives by bringing ice. (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
DYSS6 Last year they brought the beach to Times Square; this year the Greater Fort Lauderdale Convention & Visitors Bureau (GLFCVB) is kicking off a year-long schedule of marketing initiatives by bringing ice. (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
(Source: Greater Fort Lauderdale Convention & Visitors Bureau)
DYSS2 (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
The campaign is located in the iconic heart of the city's entertainment district. Colorful swimsuits were frozen from four giant blocks of ice. (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
DYSS1 The campaign is located in the iconic heart of the city's entertainment district. Colorful swimsuits were frozen from four giant blocks of ice. (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
Given the frigid, turbulent weather in The Big Apple, the "Defrost your Swimsuit" winter marketing campaign is bound to send New Yorkers, who represent Greater Fort Lauderdale's number one source market, scurrying to fly south. (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
DYSS3 Given the frigid, turbulent weather in The Big Apple, the "Defrost your Swimsuit" winter marketing campaign is bound to send New Yorkers, who represent Greater Fort Lauderdale's number one source market, scurrying to fly south. (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
In addition to the four ice blocks with encased swimsuits, the January 25-26 festivities will feature Greater Fort Lauderdale street teams passing out Greater Fort Lauderdale branded ice scrapers and "Defrost your Swimsuit" cards. (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
DYSS4 In addition to the four ice blocks with encased swimsuits, the January 25-26 festivities will feature Greater Fort Lauderdale street teams passing out Greater Fort Lauderdale branded ice scrapers and "Defrost your Swimsuit" cards. (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
(Source: Greater Fort Lauderdale Convention & Visitors Bureau)
DYSS5 (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
Categories: Photo Galleries

Latest Galleries

Photo Gallery: Miami Dolphins at Baltimore Ravens
50th Giraffe Born At Zoo Miami
Victoria's Secret Angels Take Over The Runway In ParisVictoria's Secret Angels took over the runway in Paris for the 2016 Victoria's Secret Fashion Show. Watch the full fashion show Monday, December 5th at 10 p.m. E.S.T. on CBS4.
PHOTOS: Cuba Rally For Freedom In Little Havana
Christmas 2016 At The White House
WQAM Nergia Energy Team Energizes Dolphins Fans at Tilted Kilt!
How Cubans Are Mourning The Loss Of Fidel CastroHere's how Cubans are mourning the loss of their former leader Fidel Castro. It's a stark difference from the celebrations in Miami by the Cuban exile community.
WQAM Nergia Energy Team & Channing Crowder Join Fans at Prime Cigar

Leave a Reply

Please log in using one of these methods to post your comment:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From CBS Miami

Adopt-A-Family For The Holidays
Precious Pets
Weather Forecast 24/7

Listen Live