Defrost Your Swimsuit Campaign Brings New Yorkers To Ft. Lauderdale

Last year they brought the beach to Times Square; this year the Greater Fort Lauderdale Convention & Visitors Bureau (GLFCVB) is kicking off a year-long schedule of marketing initiatives by bringing ice. (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
DYSS6 Last year they brought the beach to Times Square; this year the Greater Fort Lauderdale Convention & Visitors Bureau (GLFCVB) is kicking off a year-long schedule of marketing initiatives by bringing ice. (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
(Source: Greater Fort Lauderdale Convention & Visitors Bureau)
DYSS2 (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
The campaign is located in the iconic heart of the city's entertainment district. Colorful swimsuits were frozen from four giant blocks of ice. (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
DYSS1 The campaign is located in the iconic heart of the city's entertainment district. Colorful swimsuits were frozen from four giant blocks of ice. (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
Given the frigid, turbulent weather in The Big Apple, the "Defrost your Swimsuit" winter marketing campaign is bound to send New Yorkers, who represent Greater Fort Lauderdale's number one source market, scurrying to fly south. (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
DYSS3 Given the frigid, turbulent weather in The Big Apple, the "Defrost your Swimsuit" winter marketing campaign is bound to send New Yorkers, who represent Greater Fort Lauderdale's number one source market, scurrying to fly south. (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
In addition to the four ice blocks with encased swimsuits, the January 25-26 festivities will feature Greater Fort Lauderdale street teams passing out Greater Fort Lauderdale branded ice scrapers and "Defrost your Swimsuit" cards. (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
DYSS4 In addition to the four ice blocks with encased swimsuits, the January 25-26 festivities will feature Greater Fort Lauderdale street teams passing out Greater Fort Lauderdale branded ice scrapers and "Defrost your Swimsuit" cards. (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
(Source: Greater Fort Lauderdale Convention & Visitors Bureau)
DYSS5 (Source: Greater Fort Lauderdale Convention & Visitors Bureau)
Categories: Photo Galleries
Comments

Latest Galleries

2016 Celebrity Deaths
Tornado Winds Whip Through North Broward
Sailors Hit Seas For Quantum Key West Race Week
Car Makers Reveal New Models At Detroit Auto Show
73rd Annual Golden Globe Awards Red Carpet Fashion
Top Tech At CES 2016
Best Of The People's Choice Awards 2016
Photo Gallery: New England Patriots at Miami Dolphins

More From CBS Miami

Live Blog: The Night Before Concert
Famous Faces In Black History

Listen Live