LAUSANNE, Switzerland (CBSMiami/AP) —Technology provider Intel will now be the top Olympic sponsor – a week after McDonald’s ended its longstanding sponsorship three years early, the International Olympic Committee said Wednesday.
The IOC says Intel will bring its expertise with virtual reality and drones to the games for four Summer and Winter Games through 2024.
At the announcement in New York, the Olympic committee says Intel will focus on “infusing its 5G platforms, VR, 3D and 360 content development platforms, artificial intelligence platforms and drones, along with other silicon solutions to enhance the Olympic Games.”
The IOC says the Santa Clara, California-based firm will “provide real-time virtual reality viewing” of the 2018 Pyeongchang Olympics.
Intel restores the IOC’s slate of top-tier sponsors to 13 following the loss of McDonald’s.
(© Copyright 2017 CBS Broadcasting Inc. All Rights Reserved. The Associated Press contributed to this report.)