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Florida’s Tourism Agency To Pay $73K After ‘Mr. 305’ Controversy

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ORLANDO (CBSMiami/AP) — Florida’s tourism agency is paying its outgoing president and CEO $73,000 amid a controversial deal with rapper Pitbull that prompted a shakeup.

The Visit Florida board of directors agreed Tuesday to pay Will Seccombe, who agreed to resign after pressure from Gov. Rick Scott.

Visit Florida is hiring Ken Lawson, the current secretary of the Department of Business and Professional Regulation as a replacement.

Seccombe led the agency since 2012 after serving as its chief marketing officer for nearly five years.

During his tenure, he signed off on a $1 million contract with Pitbull that was initially kept secret.

Pitbull filmed a video for his song “Sexy Beaches” as part of the contract and agreed to promote the hashtag #LOVEFL on his social media sites and at concerts.

(TM and © Copyright 2016 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2017 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press
contributed to this report.)

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